Games Workshop is a miniature wargaming and hobbies company that produces their own table-top game systems, miniature models, paints, tools, and rule systems for their multiple offered games. They've been a well established brand in the miniature wargaming industry since the late 70's and early 80's, and have only grown in popularity since. However the overall parent company that is Games Workshop is, in my opinion, not as well represented as a name as it once was.
The brand was once very recognized as the Games Workshop brand, but in the past few years they've drifted more and more into branding themselves under the name Warhammer, the universe that the company has created for the sake of their games. But with so many banners under this one product type, it feels like you instead have to keep track of half a dozen other brands and sub-genres, under what is already a sub-genre.
At this point in the process of learning, the user is being made aware of the existence of Games Workshop. Whether this is a reminder of its existence or a total introduction, the act of appearing in the customer’s mind is done here. The goal at this point in the process was simply to make new customers aware of the brand’s existence, and inform returning customers that there’s something new coming in the form of a new shop.
After the customer's been made aware/reminded of the Games Workshop brand, they would then decide to learn more about it. After clicking whichever social media post extension they'd have found, it would bring them to the Games Workshop website. From there, they'd have all the information they need to reserve a spot at the new store opening occuring near them.
The user had decided that they're going to attend the new opening of the Games Workshop store and they reserved their party size. Great! After they'd successfully gotten their reservation they would need confirmation. And since they needed an account to sign up for the event, they'd been sent a confirmation email with all of the necessary information like what day and time they could show up opening week for their reservation.
The customer had waited until their reservation day, and it finally arrived. They arrive the opening day to see a newly branded Games Workshop store front. After walking inside the new door(s), they'd look around to see Warhammer models, figures, and products littered throughout the store. They'd also have taken note of the new decor—smithing tools and forging equipment lining the floor space and walls, truly making the place a Workshop.
They've made their way around the store, they've seen what Games Workshop has turned themselves into, now the customer would take notice of the products themselves in particular. They'd notice the packaging, take note of the contents, and make the decision to decide if this is something they'd be interested in. If they did, they'd maybe pick up a box out of curiosity, or perhaps they'd wait until they could come back next time. Either way, they had a new experience, and can walk onto the next one.
This step in the process is mainly about two core functions. Informing users not aware of Games Workshop and their brand what the brand does/is, and reintroducing itself to already established fans. Right away, fans should know what the brand is offering (miniatures/hobby materials), and what the post is meant to be about.